Influence of need for affiliation on small business customer loyalty
The need for affiliation (nAff) facet of David McClelland’s (1961) triad of needs is prevalent in psychology and business literature. Typically, nAff is referenced in combination with McClelland’s additional two triads: need for achievement (nAch) and need for power (nPow). Isolating the nAff constr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT)
2025-06-01
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| Series: | Small Business International Review |
| Subjects: | |
| Online Access: | https://sbir.upct.es/index.php/sbir/article/view/739 |
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