RESEARCH ON STAKEHOLDER ENGAGEMENT IN PROTECTING THE LOCAL BRAND AS A SUSTAINABLE DESTINATION

RESEARCH ON STAKEHOLDER ENGAGEMENT IN PROTECTING THE LOCAL BRAND AS A SUSTAINABLE DESTINATION

The main objective of the research is to identify the degree of involvement of several interested parties in protecting the local brand. In sustainable rural development, as well as in place branding, a challenge is the involvement of multiple stakeholders, especially the "unusual suspects"...

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Main Authors: Mădălina ȘERBAN, Adrian TUREK RAHOVEANU, Laura Constanța ZUGRAVU, Petruța TUREK RAHOVEANU, Maria Magdalena TUREK RAHOVEANU
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2024-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.24_1/Art87.pdf
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