RESEARCH ON STAKEHOLDER ENGAGEMENT IN PROTECTING THE LOCAL BRAND AS A SUSTAINABLE DESTINATION
The main objective of the research is to identify the degree of involvement of several interested parties in protecting the local brand. In sustainable rural development, as well as in place branding, a challenge is the involvement of multiple stakeholders, especially the "unusual suspects"...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2024-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.24_1/Art87.pdf |
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