Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price.
Despite burgeoning global sustainability efforts, the widespread adoption of electric vehicles (EVs) in China faces persistent hurdles, highlighting a critical need to unravel the intricate psychological and brand-related factors that drive consumer purchase decisions. This pioneering study addresse...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0329224 |
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