U.S. Adolescents’ Exposure to Alcohol Marketing: Self-Reported Exposure on the Internet and Traditional Media

U.S. Adolescents’ Exposure to Alcohol Marketing: Self-Reported Exposure on the Internet and Traditional Media

Introduction: Youth exposure to alcohol marketing is a risk factor for underage drinking. In the U.S., research documents the impact of youth exposure to alcohol marketing through traditional media (e.g., TV, radio) on underage drinking, with less known about digital alcohol marketing exposure. This...

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Bibliographic Details
Main Authors: Lei Zhang, PhD, Marissa B. Esser, PhD, MPH
Format: Article
Language:English
Published: Elsevier 2024-10-01
Series:AJPM Focus
Subjects:
Alcohol marketing
digital marketing
race/ethnicity
youth
marketing exposure
Online Access:http://www.sciencedirect.com/science/article/pii/S2773065424000610
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http://www.sciencedirect.com/science/article/pii/S2773065424000610

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