Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State
This study investigated the link between digital advertising and consumer purchasing behavior in Delta State. This study recognized the prevalence of digital advertising and how advertising generally influences consumer purchasing behavior. However, this study focused on the channels of digital adve...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Medan Area
2024-07-01
|
| Series: | Perspektif: Jurnal Ilmu-ilmu Sosial |
| Subjects: | |
| Online Access: | https://ojs.uma.ac.id/index.php/perspektif/article/view/11557 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|