STRATEGI PEMASARAN DAN PENGEMBANGAN COMPETITIVE ADVANTAGE PADA NICHE FIRM : STUDI KASUS US.FROZEN FOOD
The purpose of this study is to develop competitive advantage in US.frozen food and measuring the position of US.frozen food in the market through internal factor analysis and external factor analysis for implicating strategy that the benchmarked company applied according to the positon of US.frozen...
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| Main Author: | |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2017-10-01
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| Series: | Jurnal Performa |
| Subjects: | |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/435 |
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