Dynamic vs. Static Wholesale Pricing Strategies in a Dual-Channel Green Supply Chain

With the improvement of social environmental awareness, the dual-channel green product sales mode has been widely used by many manufacturing firms. In this paper, we consider a dual-channel green supply chain where one manufacturer produces a green product and sells it through one retail channel and...

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Bibliographic Details
Main Authors: Yongzhao Wang, Xiaojie Sun
Format: Article
Language:English
Published: Wiley 2019-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2019/8497070
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