THE SPECIFICS OF PUBLIC COMMUNICATION IN PROMOTING THE IMAGE OF AGRICULTURAL HOLDINGS
Considering the premises and theories of public communication, this paper aims, through a qualitative study, to capture, on the one hand, the main aspects of the image of agricultural companies with direct impact on their profitability and, on the other hand, to identify the mechanisms of public com...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2024-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.24_2/Art89.pdf |
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