Platforms, Personalism, and Propaganda: The Digital Investment of the Far Right in Brazil and the Reconfiguration of Political Mediation
This article analyzes how Brazil’s far-right movement –especially its digital expression in bolsonarism– has strategically appropriated social media platforms to build a political communication infrastructure grounded in personalization, informality, and ideological performance. Drawing on a critic...
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| Format: | Article |
| Language: | Spanish |
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Asociación Latinoamericana de Investigadores en Campañas Electorales
2025-07-01
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| Series: | Más Poder Local |
| Subjects: | |
| Online Access: | https://www.maspoderlocal.com/index.php/mpl/article/view/296 |
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