The Impact of Shopping Values on E-Satisfaction and Shopping Wellbeing: A South African Perspective

Objective: Shopping well-being has continued to be a fundamental construct in retail shopping research. However, marketers seek to understand the factors that enhance shopping well-being for online consumers in the fast-growing era of e-commerce. This study sought to investigate the impact of shoppi...

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Bibliographic Details
Main Authors: Valerie Natalie Mbulo, Tinashe Tsungai Raphael Ndoro
Format: Article
Language:English
Published: Universitas Islam Nahdlatul Ulama Jepara 2024-06-01
Series:Journal of Management and Entrepreneurship Research
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