The Impact of Shopping Values on E-Satisfaction and Shopping Wellbeing: A South African Perspective
Objective: Shopping well-being has continued to be a fundamental construct in retail shopping research. However, marketers seek to understand the factors that enhance shopping well-being for online consumers in the fast-growing era of e-commerce. This study sought to investigate the impact of shoppi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Nahdlatul Ulama Jepara
2024-06-01
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| Series: | Journal of Management and Entrepreneurship Research |
| Subjects: | |
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