The Influence of Promotion, Service Quality, and Electronic Word of Mouth on Customer Loyalty through Customer Satisfaction on the Instagram Account @rooftopin.nesia

The use of social media has become a key strategy in business development in the era of information technology. Rooftopin Café utilizes social media to build relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotion...

Full description

Saved in:
Bibliographic Details
Main Authors: Muhammad Fairuz Fauzan, Ari Wedhasmara, Ken Ditha Tania, Apriansyah Putra
Format: Article
Language:Indonesian
Published: Islamic University of Indragiri 2025-07-01
Series:Sistemasi: Jurnal Sistem Informasi
Subjects:
Online Access:https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/5196
Tags: Add Tag
No Tags, Be the first to tag this record!