MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS

MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS

To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validit...

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Bibliographic Details
Main Authors: Vladimir M. Kiselev, Sergey V. Savinkov, Andrey V. Ivanov, Anna V. Fedorova, Vladimir A. Terent'ev, Maksim D. Sokolov
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2017-09-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
Subjects:
eye tracking
measuring efficiency
visual communications
corporate branding
competitive advantages
trace analysis
Online Access:https://vest.rea.ru/jour/article/view/165
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