CONSUMER BEHAVIOUR OF PRODUCTS OBTAINED FROM MEDICINAL AND AROMATIC PLANTS: A SEGMENTATION BASED ON FREQUENCY AND PURPOSE OF THEIR USE

The consumption behaviour for products obtained from medicinal and aromatic plants (MAPs) has been little studied, until nowadays, in Romania. In the current context, in which there can be noticed an accentuated increase of these products’ supply on the market and the consumers’ concern with a healt...

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Bibliographic Details
Main Authors: Roxana-Larisa CADAR, Antonio AMUZA, Diana Elena DUMITRAȘ, Cristina Bianca POCOL
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2021-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.21_2/Art15.pdf
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