“Don’t Even Smoke But I’ll Buy That” Twitch as a New Venue for E-Cigarette Promotion
ObjectivesThis study examines the covert promotion of e-cigarettes, specifically Juul, on the video live-streaming platform Twitch, focusing on the content and platform-specific dynamics that may influence its effectiveness.MethodsThis qualitative case study of a non-gaming Twitch stream included da...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-01-01
|
| Series: | International Journal of Public Health |
| Subjects: | |
| Online Access: | https://www.ssph-journal.org/articles/10.3389/ijph.2024.1607881/full |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|