Multi-factor evaluation of clustering methods for e-commerce application
This research aimed to investigate the application of Vlse Kriterijumska Optimizacija I Kompromisno Resenje (VIKOR) and Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) multi-criteria decision-making to select the optimal clustering for e-commerce customer segmentation. In...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Egyptian Informatics Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S1110866524001257 |
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