Mediating role of regret feelings in the relationship between consumer expectations, emotions and willingness to buy
Purpose – The paper aims to investigate the impact of customers’ expectations, negative emotions and regret on consumers' intention to buy Chinese clothing products in the Palestinian market. Design/methodology/approach – This paper used a convenience sampling technique. The path relationship o...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-12-01
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| Series: | Rajagiri Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAMJ-12-2023-0329/full/pdf |
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