Relationship Process Map in services: a tool to enhance the management of relationship interactions
Valuing regular customers is key to building strong, lasting relationships. This creates loyalty and allows companies to offer personalized service and anticipate future needs. However, the available service management tools do not consider how interactions are shaped and how the information record...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Nove de Julho - Uninove
2025-02-01
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| Series: | Exacta |
| Subjects: | |
| Online Access: | https://periodicos.uninove.br/exacta/article/view/26677 |
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