Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty

Globally, there is increased customer mobility and competition within the higher education sector. As such, university management and administration practices should consider academic satisfaction, quality and loyalty as important factors to influence graduate job performance. The study was conducte...

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Bibliographic Details
Main Authors: Lovemore Chikazhe, Charles Makanyeza
Format: Article
Language:English
Published: University of Warsaw 2022-01-01
Series:Journal of Marketing and Consumer Behaviour in Emerging Markets
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Online Access:https://press.wz.uw.edu.pl/jmcbem/vol2022/iss2/3/
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