Mazovia brand awareness among corporate customers: implications for local authorities
Purpose – The aim of the study was to determine the region brand’s strength by measuring the awareness of the regional brand elements, associations and the perception of the region’s promotional activity in the corporate customers’ group. Design/methodology/approach – To obtain the necessary data, t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-05-01
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| Series: | Central European Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-10-2021-0114/full/pdf |
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