Can Corporate Social Responsibility Shift Consumer Behavior? Insights from Scenario-Based Experiment in the Fast Fashion Industry

Can Corporate Social Responsibility Shift Consumer Behavior? Insights from Scenario-Based Experiment in the Fast Fashion Industry

This study investigates the interplay between Corporate Social Responsibility (CSR) engagement and pricing strategies in shaping consumer purchase intentions in the fast fashion industry. Using a scenario-based experimental design with 267 participants, this research explores how different levels of...

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Bibliographic Details
Main Authors: Piotr Zaborek, Dominika Nowakowska
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Administrative Sciences
Subjects:
fast fashion
purchase intention
sustainable consumption
CSR
extrinsic motivations
intrinsic motivations
Online Access:https://www.mdpi.com/2076-3387/14/11/283
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