Pengujian Mobile Service Quality Terhadap Continuance Intention: Perceived Value Sebagai Variabel Mediasi
The growth of technology has led to the development of various MVAS forms available by mobile telecommunication companies, which has made the existence of MVAS in Indonesia increasingly popular. This study aims to examine the influence of mobile service quality on perceived value and continuance int...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Program Studi Magister Manajemen Institut Koperasi Indonesia
2025-03-01
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| Series: | Coopetition |
| Subjects: | |
| Online Access: | https://journal.ikopin.ac.id/index.php/coopetition/article/view/4482 |
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