Competitive Strategies for Wine Cooperatives in the German Wine Industry
The wine industry is significantly affected by globalization and changes in consumption habits and shifts in lifestyle, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives have a market share of more than 40 % in Europe. In Ger...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2020-11-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/8872 |
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