Competitive Strategies for Wine Cooperatives in the German Wine Industry

The wine industry is significantly affected by globalization and changes in consumption habits and shifts in lifestyle, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives have a market share of more than 40 % in Europe. In Ger...

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Bibliographic Details
Main Authors: Barbara Richter, Jon Hanf
Format: Article
Language:English
Published: Firenze University Press 2020-11-01
Series:Wine Economics and Policy
Subjects:
Online Access:https://oaj.fupress.net/index.php/wep/article/view/8872
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