From promotion to prevention: the influence of de-influencers on sustainable consumer behavioral intentions
This study looks at how people who discourage certain products might help in sustainable purchasing decisions. It does this by looking at credibility, authenticity, and altruism. The aim of this study is to differentiate the impact of homophily and sustainable lifestyle commitment on behavioral inte...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2462271 |
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