DEFINING A VALID CONSUMER TASTING METHODOLOGY FOR VODKA MARKET RESEARCH: ECONOMIC IMPACT AND ASSORTMENT OPTIMIZATION
To gain a more comprehensive understanding of their products and instill confidence in successfully launching them in the market, producers need a deep understanding of consumer behavior. A product’s success in the market depends not only on consumer preferences but also on repeat purchases. The...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Alfred Nobel University
2025-07-01
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| Series: | Academy Review |
| Subjects: | |
| Online Access: | https://acadrev.duan.edu.ua/images/PDF/2025/2/16.pdf |
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