DEFINING A VALID CONSUMER TASTING METHODOLOGY FOR VODKA MARKET RESEARCH: ECONOMIC IMPACT AND ASSORTMENT OPTIMIZATION

To gain a more comprehensive understanding of their products and instill confidence in successfully launching them in the market, producers need a deep understanding of consumer behavior. A product’s success in the market depends not only on consumer preferences but also on repeat purchases. The...

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Bibliographic Details
Main Authors: Olena O. Melikh, Iryna Kalmykova
Format: Article
Language:deu
Published: Alfred Nobel University 2025-07-01
Series:Academy Review
Subjects:
Online Access:https://acadrev.duan.edu.ua/images/PDF/2025/2/16.pdf
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