Digital Whisperers: Decoding the E-WOM and Credibility Cocktail Driving Purchase Intentions
This research explored the conduct of online purchases in the digital sector through an integrative process, using collections of variables seldom seen in previous studies. The study cantered on the effect of eWOM, message source credibility, perceived risk, and group influence on real purchasing i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2024-12-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1240 |
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