WhatsApp in Brazil: mobilising voters through door-to-door and personal messages

Multiple randomised field experiments confirm that door-to-door canvassing and live telephone calls are effective methods of moving voters to the polls, but they require significant investments of time and resources and are difficult to bring to scale. In contrast, methods such as email, text messag...

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Bibliographic Details
Main Authors: Mauricio Moura, Melissa Michelson
Format: Article
Language:English
Published: Alexander von Humboldt Institute for Internet and Society 2017-12-01
Series:Internet Policy Review
Subjects:
Online Access:https://policyreview.info/node/775
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