Shame Withdraws, Guilt Corrects: Distinguishing Shame and Guilt in Goal Pursuit—An Experimental Study
Research has shown that much of consumer behavior is goal-directed. However, such behavior is accompanied by emotions that guide goal-directed effort. This research aims to explain how two equally valenced emotions, shame and guilt, arising from goal violation, could lead to different allocations of...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/6/725 |
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