BARBIE’S SUCCESS IN THE NEW BUSINESS ERA: TECHNOLOGY, INNOVATION AND PERFORMANCE. THE MATTEL CASE
The success of the companies is credited to their capacity to generate change, developing or implementing new systems while it is admitted that success in the production area is based on monitoring the latest technologies and their transformation into viable products, on understanding current and fu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2023-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | https://www.mnmk.ro/documents/2023_2/3-4-2-23.pdf |
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