COMPLEX PROMOTIONSIN RETAIL
Complex promotions used by retailers introduce to the consumers several rules that must be satisfied in order to get some benefits and usually refer to multiple products (e.g. “buy two, get one free”). Rules of complex promotions can be quite sophisticated and complicated themselves. Since diversity...
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| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2015-10-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=7322 |
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