The Benefits of Phygital Marketing in Sports Events
Purpose: Considering the importance and ever-increasing growth of technology in sports, this study was conducted to identify the benefits of digital marketing in sports events.Methodology: This study employed a qualitative, exploratory approach utilizing a thematic analysis method. The study's...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2025-02-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_8005_f54de0006e699004c755885d5a65e1c1.pdf |
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