METHODS FOR MEASURING "SOFT POWER": COMPARATIVE ANALYSIS OF RATINGS

The problem of "soft power" measuring is the subject of criticism from the opponents of the concept presented by political scientist J. Nye in the early 1990s. The use of various methods in the formation of rankings of countries with "soft power" gives different results, which re...

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Bibliographic Details
Main Author: A. S. Gomelauri
Format: Article
Language:Russian
Published: North-Caucasus Federal University 2022-08-01
Series:Современная наука и инновации
Subjects:
Online Access:https://msi.elpub.ru/jour/article/view/270
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