Use of marketing instruments in the recruiting of mineral complex enterprises

This article discusses the relationship of marketing and recruitment, the process of attracting new staff, the scheme 4P in terms of personnel policy, and the main aspects of creating the image of organizations. The ratings of Russian employers are investigated and analyzed, the technology of manage...

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Bibliographic Details
Main Author: S. Yu. Kazantseva
Format: Article
Language:Russian
Published: Sergo Ordzhonikidze Russian State University for Geological Prospecting 2015-06-01
Series:Известия высших учебных заведений: Геология и разведка
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Online Access:https://www.geology-mgri.ru/jour/article/view/48
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