Analysis of influencing factors of long-term care insurance system adoption intention based on UTAUT, technology readiness as the moderator
This study investigates the determinants of Long-Term Care Insurance (LTCI) adoption intention using the Unified Theory of Acceptance and Use of Technology (UTAUT), with Technology Readiness (TR) as a moderating variable. A quantitative approach was applied, utilizing self-administered question...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Growing Science
2025-01-01
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| Series: | Decision Science Letters |
| Online Access: | https://www.growingscience.com/dsl/Vol14/dsl_2025_33.pdf |
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| _version_ | 1849716353220476928 |
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| author | Xijia He Boonsub Panichakarn Ni Li Chunliu Lu Zhihua Li Rongjin Gu |
| author_facet | Xijia He Boonsub Panichakarn Ni Li Chunliu Lu Zhihua Li Rongjin Gu |
| author_sort | Xijia He |
| collection | DOAJ |
| description |
This study investigates the determinants of Long-Term Care Insurance (LTCI) adoption intention using the Unified Theory of Acceptance and Use of Technology (UTAUT), with Technology Readiness (TR) as a moderating variable. A quantitative approach was applied, utilizing self-administered questionnaires from 180 participants across health service institutions in Guangxi Province, China. Data were measured on a seven-point Likert scale and analyzed using Structural Equation Modeling (SEM) via SmartPLS. Results confirm that performance expectancy, effort expectancy, social influence, and facilitating conditions significantly influence LTCI adoption intention. Additionally, TR moderates these relationships, strengthening their effects. The findings underscore TR's critical role in enhancing LTCI adoption and offer practical insights for policymakers and practitioners seeking to promote LTCI uptake. |
| format | Article |
| id | doaj-art-b8cd585331b843a09c825ce295240ce1 |
| institution | DOAJ |
| issn | 1929-5804 1929-5812 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Decision Science Letters |
| spelling | doaj-art-b8cd585331b843a09c825ce295240ce12025-08-20T03:13:01ZengGrowing ScienceDecision Science Letters1929-58041929-58122025-01-0114356357410.5267/j.dsl.2025.5.003Analysis of influencing factors of long-term care insurance system adoption intention based on UTAUT, technology readiness as the moderatorXijia HeBoonsub PanichakarnNi LiChunliu LuZhihua LiRongjin Gu This study investigates the determinants of Long-Term Care Insurance (LTCI) adoption intention using the Unified Theory of Acceptance and Use of Technology (UTAUT), with Technology Readiness (TR) as a moderating variable. A quantitative approach was applied, utilizing self-administered questionnaires from 180 participants across health service institutions in Guangxi Province, China. Data were measured on a seven-point Likert scale and analyzed using Structural Equation Modeling (SEM) via SmartPLS. Results confirm that performance expectancy, effort expectancy, social influence, and facilitating conditions significantly influence LTCI adoption intention. Additionally, TR moderates these relationships, strengthening their effects. The findings underscore TR's critical role in enhancing LTCI adoption and offer practical insights for policymakers and practitioners seeking to promote LTCI uptake.https://www.growingscience.com/dsl/Vol14/dsl_2025_33.pdf |
| spellingShingle | Xijia He Boonsub Panichakarn Ni Li Chunliu Lu Zhihua Li Rongjin Gu Analysis of influencing factors of long-term care insurance system adoption intention based on UTAUT, technology readiness as the moderator Decision Science Letters |
| title | Analysis of influencing factors of long-term care insurance system adoption intention based on UTAUT, technology readiness as the moderator |
| title_full | Analysis of influencing factors of long-term care insurance system adoption intention based on UTAUT, technology readiness as the moderator |
| title_fullStr | Analysis of influencing factors of long-term care insurance system adoption intention based on UTAUT, technology readiness as the moderator |
| title_full_unstemmed | Analysis of influencing factors of long-term care insurance system adoption intention based on UTAUT, technology readiness as the moderator |
| title_short | Analysis of influencing factors of long-term care insurance system adoption intention based on UTAUT, technology readiness as the moderator |
| title_sort | analysis of influencing factors of long term care insurance system adoption intention based on utaut technology readiness as the moderator |
| url | https://www.growingscience.com/dsl/Vol14/dsl_2025_33.pdf |
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