Analysis of Switching Intention in Digital Payment Services: Case Study of Universitas Muhammadiyah Yogyakarta

Analysis of Switching Intention in Digital Payment Services: Case Study of Universitas Muhammadiyah Yogyakarta

Mobile payment services like OVO and digital wallets have become increasingly popular in today’s fast-paced technology environment. Using the Push-Pull-Mooring (PPM) framework, this study investigates the factors that lead students at Universitas Muhammadiyah Yogyakarta (UMY) to migrate from alterna...

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Bibliographic Details
Main Authors: Wiranatakusuma Dimas Bagus, Wahyudi Aliffian Fadhlih, Muttaqin Ecky Imamul, Aprizal Anggi
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Subjects:
financial technology
mobile payment
ovo
multiple regression analysis
push-pull-mooring
switching intention
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/21/shsconf_icdsa2024_01007.pdf
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https://www.shs-conferences.org/articles/shsconf/pdf/2024/21/shsconf_icdsa2024_01007.pdf

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