Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups
Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management (people) and the concerns for planet protection and for the economic effectiveness sustained by profit. Th...
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| Format: | Article |
| Language: | English |
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Editura ASE
2015-08-01
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| Series: | Amfiteatru Economic |
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| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2440 |
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| author | Cristian Valentin Hapenciuc Florina Pînzaru Elena-Mădălina Vătămănescu Pavel Stanciu |
| author_facet | Cristian Valentin Hapenciuc Florina Pînzaru Elena-Mădălina Vătămănescu Pavel Stanciu |
| author_sort | Cristian Valentin Hapenciuc |
| collection | DOAJ |
| description | Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management (people) and the concerns for planet protection and for the economic effectiveness sustained by profit. The rapid social and economic transformations have imposed the assumption of an integrative perspective, especially to the organizations oriented to ensure their viability on the market and industry. Hereby, researchers believe that such an approach should be indicative of start-ups which should advance feasible solutions to market imperfections through innovative products and services and through effective marketing models. Against this backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types articulated by the Contemporary Marketing Practices (CMP) research program, relying on a questionnaire-based survey conducted with 104 start-up entrepreneurs in Romania. As the findings show, the discussed marketing types often discretionary correlate in practice with the most important dimension of sustainability that is people. |
| format | Article |
| id | doaj-art-b7fbbe18cdc14685b503c4fabaf2755c |
| institution | DOAJ |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2015-08-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-b7fbbe18cdc14685b503c4fabaf2755c2025-08-20T03:22:45ZengEditura ASEAmfiteatru Economic1582-91462247-91042015-08-011740938954Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-UpsCristian Valentin Hapenciuc0Florina Pînzaru1Elena-Mădălina Vătămănescu 2Pavel Stanciu 3Ștefan cel Mare” University of Suceava, RomaniaNational University of Political Studies and Public Administration, Bucharest, RomaniaNational University of Political Studies and Public Administration, Bucharest, RomaniaȘtefan cel Mare” University of Suceava, RomaniaOver the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management (people) and the concerns for planet protection and for the economic effectiveness sustained by profit. The rapid social and economic transformations have imposed the assumption of an integrative perspective, especially to the organizations oriented to ensure their viability on the market and industry. Hereby, researchers believe that such an approach should be indicative of start-ups which should advance feasible solutions to market imperfections through innovative products and services and through effective marketing models. Against this backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types articulated by the Contemporary Marketing Practices (CMP) research program, relying on a questionnaire-based survey conducted with 104 start-up entrepreneurs in Romania. As the findings show, the discussed marketing types often discretionary correlate in practice with the most important dimension of sustainability that is people.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2440Sustainable entrepreneurshipContemporary Marketing PracticesStart-upsPeople - environment - profitEntrepreneurial marketing |
| spellingShingle | Cristian Valentin Hapenciuc Florina Pînzaru Elena-Mădălina Vătămănescu Pavel Stanciu Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups Amfiteatru Economic Sustainable entrepreneurship Contemporary Marketing Practices Start-ups People - environment - profit Entrepreneurial marketing |
| title | Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups |
| title_full | Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups |
| title_fullStr | Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups |
| title_full_unstemmed | Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups |
| title_short | Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups |
| title_sort | converging sustainable entrepreneurship and the contemporary marketing practices an insight into romanian start ups |
| topic | Sustainable entrepreneurship Contemporary Marketing Practices Start-ups People - environment - profit Entrepreneurial marketing |
| url | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2440 |
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