Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups

Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management (people) and the concerns for planet protection and for the economic effectiveness sustained by profit. Th...

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Bibliographic Details
Main Authors: Cristian Valentin Hapenciuc, Florina Pînzaru, Elena-Mădălina Vătămănescu, Pavel Stanciu
Format: Article
Language:English
Published: Editura ASE 2015-08-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2440
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