Semiotic Analysis of the Advertisement “iPhone 15 Face ID” Using Peirce’s Theory

This research aimed at analyzing how Apple’s Face ID technology is represented in the advertisement “iPhone 15 Face ID” using Charles Sanders Peirce’s semiotic theory. This study highlights how Peirce’s semiotic elements—icon, index, and symbol—are employed to emphasize privacy, personalization, and...

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Bibliographic Details
Main Authors: Fairuz Khalisha, R. Myrna Nur Sakinah, Andang Saehu
Format: Article
Language:English
Published: Universitas Muhammadiyah Barru 2025-01-01
Series:Journal of English Language Teaching and Literature
Subjects:
Online Access:https://jurnal.umbarru.ac.id/index.php/jelita/article/view/884
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