Exploring the Antecedents and Consequences of Vicarious Animosity: An International Perspective on Russia’s Invasion of Ukraine
The study explores whether vicarious animosity and altruism account for consumers’ willingness to buy products made in Ukraine (perceived victim) and reluctance to buy products made in Russia (perceived aggressor). The proposed Research Model comprises six constructs (susceptibility to normative inf...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251364581 |
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