Exploring audio branding and its impact on consumers: the case of Apple and Samsung
Purpose: To examine the impact of sound branding on the emotions evoked by the music in Apple and Samsung advertisements. Methodology: The study employed a mixed approach, both exploratory and descriptive. The selection criteria were based on the top-ranked technology brands in 2022’s Interbrand...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2024-07-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | https://revistas.udec.cl/index.php/ran/article/view/13275 |
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