Analysis of Factors Influencing Digital Transformation of Tourism Villages: Evidence from Bogor, Indonesia

Analysis of Factors Influencing Digital Transformation of Tourism Villages: Evidence from Bogor, Indonesia

This study examines the main determinants influencing the commitment of tourism village managers and business stakeholders to implement digital transformation. It will test the impact of perceived benefits, attitudes towards change, consumer behavior change, and the technological context on the inte...

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Bibliographic Details
Main Authors: Isbandriyati Mutmainah, Iis Anisa Yulia, Foni Agus Setiawan, Aditya Sugih Setiawan, Immas Nurhayati, Bambang Hengky Rainanto, Sri Harini, Endri Endri
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Tourism and Hospitality
Subjects:
perceived benefit
attitude toward change
consumer behavior change
technology
digital transformation
tourism village
Online Access:https://www.mdpi.com/2673-5768/6/2/57
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