Methodological Foundations of Qualitative and Quantitative Analysis of IT Companies' Work in Social Networks

Methodological Foundations of Qualitative and Quantitative Analysis of IT Companies' Work in Social Networks

The article considers the methodological principles of qualitative and quantitative analysis of SMM activities of IT companies. The goals and objectives of such analysis are formulated, and the company՚s activity indicators in social networks are highlighted. A consistent comparison of the uniquenes...

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Bibliographic Details
Main Authors: M. P. Batura, I. V. Marakhina, U. A. Parkhimenko
Format: Article
Language:Russian
Published: Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center 2025-06-01
Series:Цифровая трансформация
Subjects:
research
methodology
social network
smm
marketing
platform
it
linkedin
x
facebook
post
subscribers
Online Access:https://dt.bsuir.by/jour/article/view/936
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https://dt.bsuir.by/jour/article/view/936

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