Using semantic similarity to measure the echo of strategic communications

Abstract Many actors use strategic communications to impact media debates through targeted messages and campaigns, but the scale and diversity of online media content make it difficult to evaluate the impact of a particular message or campaign. In this paper, we present a new technique that leverage...

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Bibliographic Details
Main Authors: Tristan J. B. Cann, Ben Dennes, Travis Coan, Saffron O’Neill, Hywel T. P. Williams
Format: Article
Language:English
Published: SpringerOpen 2025-03-01
Series:EPJ Data Science
Subjects:
Online Access:https://doi.org/10.1140/epjds/s13688-025-00538-w
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