Using semantic similarity to measure the echo of strategic communications
Abstract Many actors use strategic communications to impact media debates through targeted messages and campaigns, but the scale and diversity of online media content make it difficult to evaluate the impact of a particular message or campaign. In this paper, we present a new technique that leverage...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-03-01
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| Series: | EPJ Data Science |
| Subjects: | |
| Online Access: | https://doi.org/10.1140/epjds/s13688-025-00538-w |
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