Analyzing the influence of direct marketing strategies on consumer purchasing decisions

Analyzing the influence of direct marketing strategies on consumer purchasing decisions

The aim of this research is to explore the variables influencing consumer decision-making in selecting an Internet service provider from Orange Telecommunications in Amman, Jordan. The variables analyzed in this study consist of online marketing, personal sales, direct mail, and telemarketing. 425...

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Bibliographic Details
Main Authors: Eid K. Alotaibi, Iyad A. A. Khanfar, Bader Ismaeel, Amged Saleh Shkeer
Format: Article
Language:English
Published: Research and Development Academy 2025-04-01
Series:Heritage and Sustainable Development
Online Access:https://hsd.ardascience.com/index.php/journal/article/view/1133
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