Analyzing the influence of direct marketing strategies on consumer purchasing decisions
The aim of this research is to explore the variables influencing consumer decision-making in selecting an Internet service provider from Orange Telecommunications in Amman, Jordan. The variables analyzed in this study consist of online marketing, personal sales, direct mail, and telemarketing. 425...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research and Development Academy
2025-04-01
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| Series: | Heritage and Sustainable Development |
| Online Access: | https://hsd.ardascience.com/index.php/journal/article/view/1133 |
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