Analyzing the influence of direct marketing strategies on consumer purchasing decisions

The aim of this research is to explore the variables influencing consumer decision-making in selecting an Internet service provider from Orange Telecommunications in Amman, Jordan. The variables analyzed in this study consist of online marketing, personal sales, direct mail, and telemarketing. 425...

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Bibliographic Details
Main Authors: Eid K. Alotaibi, Iyad A. A. Khanfar, Bader Ismaeel, Amged Saleh Shkeer
Format: Article
Language:English
Published: Research and Development Academy 2025-04-01
Series:Heritage and Sustainable Development
Online Access:https://hsd.ardascience.com/index.php/journal/article/view/1133
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