An Adaptive Distributed Consumer Trust Model for Social Commerce
Consumer trust is a crucial issue in social commerce, i.e. how to help consumers find trustworthy products. However, the current evaluation system in the market has significant shortcomings. This can be improved by trust and reputation modeling, but the existing models have flaws. This paper propose...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Applied Artificial Intelligence |
| Online Access: | https://www.tandfonline.com/doi/10.1080/08839514.2024.2385857 |
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