PSYCHOLOGICAL MODELS FOR ATTITUDINAL AND PERSUASION CHANGES IN CONSUMER BEHAVIOUR
The present study explores psychological models for changing consumers’ attitudes under the influence of advertisements in young people of 18 to 25 years of age. The aim of the study is to establish the influence of the advertisements of mobile phone operators on the attitudes, consumer thinking and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2019-10-01
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| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2017,%202019,%20Supplement%201,%20Series%20Social%20Sciences/4/za%20pe4at/138.pdf |
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