Journey into virtual reality: Identifying behavioral intentions to use virtual reality in tourism through spectral clustering
Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR’s ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its promi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853124002361 |
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