Generative AI in Higher Education Constituent Relationship Management (CRM): Opportunities, Challenges, and Implementation Strategies

Generative AI in Higher Education Constituent Relationship Management (CRM): Opportunities, Challenges, and Implementation Strategies

This research explores opportunities for generative artificial intelligence (GenAI) in higher education constituent (customer) relationship management (CRM) to address the industry’s need for digital transformation driven by demographic shifts, economic challenges, and technological advancements. Us...

Full description

Saved in:
Bibliographic Details
Main Authors: Carrie Marcinkevage, Akhil Kumar
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Computers
Subjects:
generative artificial intelligence
GenAI
customer relationship management
constituent relationship management
CRM
higher education
Online Access:https://www.mdpi.com/2073-431X/14/3/101
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items